What Is YouTube CTR? How to Boost Yours Step by Step

TL;DR: YouTube CTR is the percentage of viewers who click your video after seeing its thumbnail. YouTube Studio reports it as impressions click-through rate. Half of all channels sit between 2% and 10%. Read your number alongside impressions and traffic source before you change anything. Getting impressions is easy. Converting them into actual clicks is […]
YouTube SEO: How to Rank on YouTube, Google & AI Search

Most marketers treat YouTube as a place to publish videos. Fewer treat it as a search engine, which is where YouTube SEO earns its keep: it decides whether a video keeps collecting views months after upload. Pew Research Center found YouTube to be the most widely used online platform in the United States, with 84% […]