Google Ads Management
Every rupee traced from the click to the closed customer.
ScaleQuix is a PPC agency in Indore running Google Ads (PPC) campaigns for service businesses, e-commerce brands and B2B teams. We build accounts around margin instead of impressions, so paid traffic becomes predictable lead generation.
| Campaign type | Spend share | Conversions | ROAS |
|---|---|---|---|
| Search Ads | 38% | 612 | 4.1× |
| Performance Max | 27% | 431 | 3.6× |
| Shopping Ads | 19% | 288 | 3.2× |
| Display & YouTube | 16% | 155 | 2.4× |
Our Google Ads (PPC) Services
Every account we manage combines these six disciplines. Remove one and the maths stops working.
We bid where purchase intent is highest, group keywords tightly and write ads that mirror the query. Negative lists are pruned weekly, so budget never leaks to browsers.
Clean product feeds, disciplined asset groups and exclusions that stop Performance Max eating your brand search. Retail accounts feel it in blended ROAS.
Upper-funnel placements that warm cold audiences long before they search. Creative runs in structured test rounds, never set once and forgotten.
Audiences segmented by page depth, cart value and days since visit. Returning visitors see the offer that matches exactly where they dropped off.
Calls, forms, WhatsApp taps and purchases wired into GA4 and Google Ads before launch. Smart bidding only gets smart when the data underneath it is honest.
Ad promise, page headline and form are matched, then tested against each other. Most accounts gain more from the page than from another bid adjustment.
Our PPC Process
The first month decides the next twelve. We refuse to scale spend until tracking, structure and landing pages have proven themselves.
We review account history, competitor auctions and real search demand to size the opportunity honestly. You keep the findings and the wasted-spend list whether you hire us or not.
Week 1Campaigns, ad groups, audiences and negatives are mapped to your services and your margins. A clean structure is what makes every later optimisation possible.
Week 1–2Conversion tracking, GA4 events and call tracking go live before the first ad does. Budgets start controlled, with agreed thresholds for what success looks like.
Week 2Search terms, bids, creative and landing pages are reviewed every week. Small evidence-based changes compound into a materially lower cost per acquisition.
OngoingOnce cost per acquisition holds steady, we widen keywords and add campaign types deliberately. Reporting shows spend, leads, revenue and precisely what changes next.
MonthlyWhy ScaleQuix
Before you hand any PPC agency your budget, ask these six questions. Here is how we answer them.
| What you should ask | ScaleQuix | Typical agency |
|---|---|---|
| Who manages the account | ScaleQuixA senior strategist with a capped client load | Typical agencyA junior handler running twenty accounts |
| What gets reported | ScaleQuixLeads, calls, revenue and ROAS | Typical agencyClicks, impressions and CTR screenshots |
| Ad account ownership | ScaleQuixYours, with admin access from day one | Typical agencyAgency owned, history lost on exit |
| Fee structure | ScaleQuixFlat monthly fee, no markup on spend | Typical agencyPercentage of spend that rewards waste |
| Landing pages | ScaleQuixBuilt, tested and improved in house | Typical agencyHanded back to your web developer |
| Optimisation rhythm | ScaleQuixWeekly, with every change documented | Typical agencyA login the week the report is due |
We are a Google Ads certified team based in Indore, managing PPC advertising for businesses across India. Every account is reviewed by a strategist who has spent their own money on ads — not only a client's.
Google Ads FAQ
Straight answers on budget, timelines, tracking and ownership. If something is not covered here, ask us on the call.
Most Indore businesses start between ₹40,000 and ₹1,50,000 a month. We recommend a figure after the audit, based on real cost-per-click data and how many enquiries your team can handle.
First enquiries usually arrive within the opening week. A stable cost per lead takes four to six weeks, because smart bidding needs conversion data before it can be trusted with your budget.
Yes. Your ad budget is billed directly by Google to your own account, and our Google Ads management fee is invoiced separately. We never add a hidden markup on media.
PPC buys visibility today; SEO earns it over months. If you need pipeline this quarter, start with Google Ads — the search term data also makes your SEO investment considerably sharper.
Service businesses normally begin with search campaigns and remarketing. E-commerce brands add Shopping Ads and Performance Max, while Display Ads and YouTube join once there is audience data worth targeting.
We do. Our team designs and develops conversion-focused pages in WordPress, or improves existing ones where the structure is sound. Ads and landing pages are always tested as one system.
Search term reports are reviewed weekly and irrelevant queries go straight into negative keyword lists. Locations, schedules, devices and audience exclusions tighten as evidence builds in the account.
You do, permanently. Campaigns are built inside your own Google Ads account with admin access retained by you, so all history, audiences and conversion data stay with your business.
Whether you’re growing a business or building a career, we’re here to help.
